It's a well-known fact that personalization can help increase engagement and conversions by giving site visitors a more relevant experience. But typically the hardest part of getting started with personalization is the planning required to develop an effective personalization strategy.
This workshop will help you understand the different types of personalization, the technical and business challenges that shape a personalization strategy, and how scalable personalization can be delivered on the Jamstack.
Topics covered- Example of effective personalization
- Personalization 101
- How to get started with your first personalization
- How to measure personalization
- Ethics and respecting user privacy
- How to connect personalization using your existing Jamstack tools
During the workshop, you'll be exposed to different decision-making frameworks that will help you get started with personalization for your organization.
Who the workshop is for
The workshop is designed mainly for practitioners and leaders at enterprise-scale organizations and agencies, who have or are moving their stack to Jamstack and want to optimize experiences using personalization.
The focus of the workshop is on defining an effective and scalable personalization strategy, and how that strategy can be implemented on the Jamstack.
Attendees for this workshop could be head of Marketing Ops, Marketing technologists, CTOs and UX.
What attendees will need before joiningNo experience is required, but attendees planning to implement personalization will get more out of the workshop if they come with an understanding of the business objectives they believe can be supported by personalization, key traits of the audience using their site, and significant traffic trends on their site.
This is a paid workshop - you can
purchase on the Jamstack registration site.
